IBM operates in such a way that if one part of its business fails, it still stands a chance to continue running in other sectors. The company is able to leverage its brand image to influence consumer decisions. ![]() These and many other awards have collectively made IBM gain a significant brand reputation. It has earned several awards, including the most admired company, green company worldwide, company for leaders, and most respected company. The brand name IBM attracts respect worldwide because of the high-quality technologies the company invents and provides. Unlike most companies stepping into the cloud space, IBM has the broadest range of software services under one roof. The company has made significant progress in this area, with the most recent achievement of being world’s first developer of 2-nanometer chips. ![]() In 2007 IBM launched the Blue Cloud program that aimed at offering software and hardware solutions for companies willing to move to the cloud by using shared infrastructure. IBM holds the proud title of being one of the first companies to develop cloud technologies.
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